Thursday, January 10, 2008

Start Spreading the (Video) News

News organizations of all forms -- even those that are supposedly print such as the websites of magazines and newspapers -- see big $$$$ in spreading their content to publishers national and local. Every major news organization is adding user-generated video, vlogs, and professional content as a way to build an audience.

This year the big push is to spread that news to local publishers so that even the smallest site can be video rich. The Associate Press has created video widgets so that local publishers can monetize their streams, and they share the ad revenue. Likewise Belo, which owns local TV affiliates across the country is partnering with Yahoo to provide news to its local channels, such as here in Portland .

ClipSyndicate, which gets content from local TV stations, Bloomberg, Fox, and the AP, has opened up its Flash video player so that publishers can add video news to their sites.

Traffic to video sharing sites doubled compared to last year, and that is likely to happen again. Video will be to 2008 what social networking was last year -- a way to become a sticky site and retain readers.

Posted By John Gartner at 09:27 AM
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