Friday, January 04, 2008
Social Nets, Bloggers, Key to Youth
No, I'm not saying that reading Mashable will put more jump in your step. What has happened is that if you want to reach a younger audience and get them to do something (other than text message each other), you need the support of bloggers and individuals who live online.The upsets in the Iowa caucuses were partially due to the young vote turning out and the messages being shared online. Think about it -- Mitt Romney vastly outspent Mike Huckabee and Hillary Clinton spent more than Edwards or Obama in "traditional" advertising yet they got pummeled in Iowa. While it is no longer a surprise that blogging and social networking can circumvent traditional media, it is amazing that it convinced the under 30 crowd to actually get out and vote.
And look for online journos to be even more active in the future now that they have Freedom of Information Act protection. Blogging may be smaller in scale and revenue than big media, but in influence, it is clearly on par with TV and print. Blogging and social networking is becoming increasingly intertwined as sharing news is one of the most popular pastimes for the social set.
This is good news for us, bad news for big media, as advertisers are going to be spending more money on social/blogging sites.
Posted By John Gartner at 09:33 AM
Permanent Link: Social Nets, Bloggers, Key to Youth
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