Wednesday, January 09, 2008

Real Estate Fertile Ground for Search

Finding a home to buy is one of the most stressful experiences in life (as my frequent moves can attest). A new turnkey platform/search technology from Trulia enables any publisher to get into the real estate search business.

Trulia hosts the sites and sells a portion of the ads, but the publisher sells most of the ads and keeps that revenue. While do a strict revenue split is the more popular model, I've seen a few companies try the apportioning of ads space.

Local publishers such as news, city guides, or service directories are likely candidates to incoporate Trulia, which has already signed up Seattle Weekly and business site Kiplinger.

Another useful real estate site is Zillow, which recently launched 7,000 "neighborhood" pages that gives useful information about demographics. A real estate search is as much about the schools, income and crime rates as it is about the individual property. Integrating that information into a home search is extremely useful in eliminating time considering great houses in areas that may not be best for you.

Posted By John Gartner at 10:18 AM
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