Wednesday, January 23, 2008
NFL Ahead in Sports Marketing Game
The countdown is on for Super Bowl XLII, and the NFL is making the most of the hype.Search Engine People provides valuable insight describing the league's well designed marketing and offers up 5 lessons that search marketers can learn from its web strategy.
I agree that they've done a pretty good job of embracing social networking and the latest web technologies. NFL.com offers customization through enabling registered users to track their favorite team on the site and via a newsletter. Creating an area to watch the famous Super Bowl commercials on demand is brilliant, and probably a nice revenue generator too.
The NFL smartly integrates RSS feeds and embraces fantasy sports, something major league baseball has also done. The league sells sponsorships to different areas of the site (such as Planters sponsoring Super Bowl news), which is preferable to banner ads.
However, the social networking integration could be more complete. There are no tools for commenting on, tagging or sharing news stories. NFL.com allows for video highlights to be sent to a friend or linked to, but they should facilitate embedding, creating a custom highlight reel, and commenting to create community around highlights.
Posted By John Gartner at 09:01 AM
Permanent Link: NFL Ahead in Sports Marketing Game
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