Monday, January 07, 2008

NAI Joins Chorus for Behavioral Standards

Behavioral advertising will continue to be under the microscope throughout the year. Now the Network Advertising Initiative has decided to update its seven year-old code of conduct to encompass behavioral activities.

The NAI's suggestion are extremely outdated considering the leaps in technology since 2000. Being able to link actions from around the web wasn't possible outside of basic cookies.

The NAI is hoping that self-regulation will be good enough for privacy experts who are trying to get the federal government and Congress' ear.  Hopefully advertisers and publishers will realize that they can't mashing up people's web exploits without consent, so opt-in should be the default.

Someone will try to bold go beyond what Facebook has done with Beacon, and they will be pushed back. Hopefully the industry will find a reasoned center that benefits advertisers and consumers.

Posted By John Gartner at 11:36 PM
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