Friday, January 25, 2008

Link Building a Moving Target

Traffic building campaigns, to quote Blanch Dubois, "have always depended on the kindness of strangers." The trick is getting in with the right crowd -- and staying with them.

Vertical Measures accurately describes the need for diversity in link building campaigns. Links from forums, directories and blogs require constant cultivation to maintain your search ranking, according to a VM recent post.

Search engines are constantly changing, growing and evolving. They become more complex, develop new algorithms and morph so that you can’t ever keep up with how they are weighing the relative importance of any one kind of link, so you shouldn’t even try.

Any magic formula that gets you up high in the search engines one month will quickly become as stale as bread if you aren't continually adding new links across the board. This is a good thing -- it's called democracy because the door is always open for new publishers to compete.

The importance of link building is an enticement to resort to paid link building services, but "natural" links is the better way to go. By being aware of the various communities you can stay on top of your game and build new relationships with the people who have contributed those links.

Posted By John Gartner at 07:36 AM
Permanent Link: Link Building a Moving Target | Comments (1)

(1) Comments on Link Building a Moving Target

Thanks for covering our post! As you said, there really is no link building magic - just hard work.

Comments by Arnie : Monday, January 28, 2008 at 11:12 AM

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