People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2008 > January > Google Putting More Emphasis on News

Wednesday, January 02, 2008

Google Putting More Emphasis on News

Recently published articles will be given higher priority in Google search, according to TechCrunch.

This is good news for publishers/bloggers who cover the topic of the moment, and bad news for search marketers who have spent time and money optimizing content and paying for inbound links.

Google is used for both encyclopedic and news search since many folks don't bother to go to Google News or Blog Search. Google may be bending to this reality, or trying to make it harder to game the system.

As a publisher and a user I'm happy for this news. Google continues to refine its algorithm for the better, and giving news and video their due is welcome.

By John Gartner at 10:41 AM | Comments (0)

Post a Comment

Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed