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Monday, September 10, 2007

Videos Show Author Insight

An interesting application that uses videos and widgets to market products is TurnHere's video channel for promoting books by interviewing noted authors.

The company has expanded the distribution of Bookvideos.tv by distributing the videos through blip.tv, blinkx, Veoh, and others. TurnHere has a widget for its video player too, making it easy to share, comment, and add interactive content to the videos.

Why watch a video interview with the author of the book that you are considering purchasing? Because like the Inside the Actor's Studio show with James Lipton, it gives you perspective on the personality of the artist, just as seeing what Hugh Laurie or Nicholas Cage is like beyond the sound bite. I've often wondered if my favorite authors are as interesting as their writing is (John Irving tops my list).

We can expect to see more videos of CEOs talking about their companies or product reviews like on Cnet TV as we shift from a text dominated Internet to more of a balance with video. While corporate videos aren't like to be viewed often as widgets, user-generated and professionally-authored reviews will be spread far and wide through networks such as Veoh, blip.tv, and Cozmo.tv.

By John Gartner at 08:55 AM | Comments (0)

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