Sunday, September 30, 2007

TV Networks Catch on to Mash-up Potential

Leave it to web innovators to teach network TV how to build community. CBS has created Eyelab, where users and the Eye Network's staff will create mash-ups using clips from its popular shows.

As I've been been saying, encouraging mash-ups will build viewer loyalty and engagement and poses no threat to the core product. They can be used to sell add-ons like ring tones, or to generate ad revenue.

I foresee networks becoming even more aggressive in integrating user-generated content and extra behind the scenes content into their websites and programming. During the holiday and summer rerun seasons, you could see expanded versions of shows with deleted scenes, outtakes, and even UGC to get people to tune in.

Here's some great understatement from the CBS press release: "EyeLab builds on research demonstrating that short-form clips are among the most viewed videos on the Web."

You don't say! After a few years and bazillion visitors to YouTube, CBS has gotten wind of this "trend."

Kudos though to CBS for being the most forward-thinking of the networks. Let's see what they'll borrow -- I mean think of -- next.

Source: Wired's Epicenter

Posted By John Gartner at 07:29 PM
Permanent Link: TV Networks Catch on to Mash-up Potential | Comments (1)

(1) Comments on TV Networks Catch on to Mash-up Potential

I'm in full agreement here and suggset that user driven content will make things more interesting and more appealing to the actual viewer.

Comments by Dan Schawbel : Monday, October 01, 2007 at 10:09 AM

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