Monday, September 24, 2007

Shoutlet Combines Media Distribution and Tracking

This week is DEMO, the Web confab where startups strut their stuff for VCs. One of the select present companies is Sway Online, which showed off its Shoutlet platform for distributing and tracking "social media marketing."

Sway integrates managing e-mail, RSS, podcast and text messaging under the Web 2.0 umbrella of marketing tactics. Web content can automatically be turned into widgets that can be easily shared.

The differentiator is that Shoutlets automatically track interactions and aggregate the data so that marketers don't have to load multiple applications and reports to figure out what's going on with an integrated campaign (eg. email and RSS feeds). This can save substantial time by eliminating learning how to decipher multiple reports and can enable you to adjust campaign strategies more quickly.

Posted By John Gartner at 10:53 PM
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