Thursday, September 27, 2007

MSN Tweaks Video Advertising

Microsoft has smartly re-jiggered its video content-to-ad ratio to allow more uninterrupted content watching.

According to MediaPost, ads now run no more than every three minutes of content, replacing the scheme of after every two videos.

Basing the ads on the time of the content makes sense for advertisers and viewers since so many clips are less than a minute. While YouTube won't use pre-roll ads, MSN video still puts ads ahead of content.

MSN is underutilizing the potential of its video by not promoting it anywhere on MSN's home page and by limiting the video news to those from its MSNBC partner. Microsoft has great reach, but limiting its video to its own archives is so AOL 1998-ish. Open the gates and promote video more prominently if you want to compete with YouTube.

Posted By John Gartner at 10:03 AM
Permanent Link: MSN Tweaks Video Advertising | Comments (0)

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