Monday, September 24, 2007

Microsoft Integrates Video Ad Management

Microsoft has upgraded the its MSN video ad management system to
dynamically insert local and national ad campaigns. The company has
leveraged technology from its aQuantive acquisition to enable tracking
for the Associated Press' network of affiliate publishers.

Video ad management is currently on par with the display network ad
capabilities of 2004. It will likely take another 18 months for video
ad networks to catch up in their implementation of geotargeting and
behavioral marketing as ad management services slowly recognize the
opportunity.

Who will be come the AdSense of the video world? Does Google's display
ad dominance make it a shoo-in for owning video? I'm not so sure.
Microsoft hasn't been able to lead in any aspect of advertising, but
with the broadest reach and a fully-stocked inventory of subsidiaries,
don't underestimate the company's potential.

Source: ClickZ.

By John Gartner at 10:38 PM | Comments (0)

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