Tuesday, September 11, 2007

Map Widgets Simplify Local Shopping

Both Google and Ask.com have made it possible to embed maps of local searches on web pages. The tools enable you to define a category and area and highlight the relevant establishments.

This is helpful because you can save searches and share them with others, highlighting your favorite places or showing how convenient it is to access other businesses near your location. Marketers can gain exposure by making the tools available on their sites, or by individuals who independently post maps on their social networking pages.

Ask.com is pushing hard to capitalize on the local search market through AskCity. Local search is still largely an area of blight in need of some major urban renewal in innovation. Finding the most relevant retail establishments in an area should be easier, not harder, than find obscure facts from Google, but we aren't there today.

Source: Resource Shelf

Posted By John Gartner at 02:05 PM
Permanent Link: Map Widgets Simplify Local Shopping | Comments (0)

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