Wednesday, September 26, 2007

"How-to" Video Site Blends Social Networking Tools

If Wikipedia and YouTube had a baby, it would be Graspr.com. The social site is composed of user-generated videos that provide instructional information about tasks from cooking to health to home repair. Graspr, which was unveiled at DEMO, offers 10,000 videos across 15 channnels. People can comment on, rate and share videos from amateurs and professionals. The company also is develing an online video editor that simplifies creating videos. Like YouTube, the company will share some of the revenue from the accompanying ads with video producers. The concept is straightforward as some folks prefer watching content instead of reading. The challenge will be getting the critical mass of community and high quality content producers who are willing to contribute in the hopes that someday they might see a return on their investment. There are lots of know-it-alls, and this is their chance to prove it on video.

By John Gartner at 09:38 AM | Comments (0)

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