Thursday, September 06, 2007
Flash-Silverlight Battle for Streaming Supremacy
In this corner is the two-head monster of Adobe and Cisco, combining their network optimization and Flash expertise. In the other corner, weighing in at a gazillion billon dollars, is Microsoft and Silverlight, looking to knock off the champion.Yesterday Microsoft announced the availability of its Silverlight media technology aka Flash killer. Today Adobe ups the ante by integrating the next version of the Flash Streaming Server into Cisco's Content Delivery System.
The goal is to create an interactive video/social media/advertising platform that can be accessed through PCs, TVs and mobile devices. This is a battle royal that will determine the future of media and interactive advertising.
Streaming technology will become the operating system of the Internet, video on demand and online marketing, so who is in control will affect all of us. Cisco's rich media platform gets better with Flash 3 (supposedly at 2x the speed) and getting Comcast to sign off on the technology is key to crossing media platforms. Silverlight looks good but is slow (at least as seen on MLB.com).
Another key question is how do we make this interactive content available to search engines? Indexing Flash content today is not easily done, so new technologies or strategies have to be developed.
Posted By John Gartner at 11:20 AM
Permanent Link: Flash-Silverlight Battle for Streaming Supremacy
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