Friday, September 21, 2007

Advertisers Refocus Online

The latest data from Nielsen Company reflects the continuing shift of ad dollars online.

Advertising slipped by a half a percent in the first half of this year. This is probably caused by two-factors -- a sluggish economy, and hesitation for advertisers to embrace the online opportunity. Before spending the dollars that used to go to print and TV, advertisers are considering the online opportunity, so perhaps the 23 percent growth in online advertising will accelerate during the second half of the year as companies burn through their budgets.

Local newspapers are losing out the most (8 percent). This is a combination of classifieds and more dollars going to online directory services, and rightly so.

More dollars will go to search marketers and display and video ad networks as long as they provide sufficient tools and education to convince advertisers of the benefits of interactivity.

By John Gartner at 09:41 AM | Comments (1)

(1) Thoughts on Advertisers Refocus Online

I have spoken with many business people here in Santa Clarita Valley, California that the ROI on printed advertisement cannot be justified. They are in the process of exploring new online marketing venue. This post does verify our belief in this town.

Comments by Noris : Monday, September 24, 2007 at 12:27 AM

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