Thursday, August 02, 2007

Timex Sports Watch Controls iPod

Timex is cashing in on the iPod/iPhone euphoria with a new iControl Ironman sports watch that can control the music player. The watch has the traditional controls for managing your workout while also allowing you to skip songs or pump up the volume.

Using your $125 watch to control your iPod is ostensibly more convenient than having to dig the player out of your pocket or fiddle with the Nano strapped to your bicep. But since it basically requires both hands to operate, (since the wrist with the watch on it can't do much else at the time), I'm not sure that this product fills much of a need.

When an iPhone is in airplane mode, it can also be controlled by the watch. But if you're on a plane, you probably have time to play with your phone/iPod directly.

Apple has done a great job in making the iPod feel like an indispensable device beyond its actual utility. Companies will continue to take advantage of this perception that has now become a psychological reality for many iPod owners. The iPod is the digital equivalent of the Prius as a status symbol showing that "I'm willing to pay more to be associated with this product." And that's what every marketer aspires to create.

Posted By John Gartner at 10:23 AM
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