Friday, August 17, 2007

Social Networking Going Mobile

You can take it with you -- if the "it" is user generated content on mobile phones. According to Jupiter Research, revenues from UGC on social networking sites will grow 10 fold between 2007 to 2012 to $5.7 billion.

That's incredible growth for the MySpace's and Facebook's of the world, especially considering the content is free. MySpace is the current leader in the space, with 3.7 million users checking in with friends via phone in a month.

So what will be the biggest marketing opportunities to reach the well-connected youth? Music and video are the most likely mediums, but don't underestimate location-based shopping. Two friends are IMing online and can't decide on where to dine or grab a drink -- hello geolocated advertising.

I believe Jupiter's numbers are a bit high, but there's not doubt that the socially inclined will be served with peer-to-peer distractions to prevent them from ever logging off. This will make for great conversation as people out and about will spend more time texting and less time talking to the real people right in front of them.

Posted By John Gartner at 05:33 PM
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