Monday, August 20, 2007
SEO Overtaking Paid SearchAccording to analyst firm e-consultancy spending on SEO will surpass search marketing this year in the U.K. While both industries are expected to grow by more than 50, concerns over click fraud and keyword inflation are driving more people to focus on organic search, according to the 'Search Engine Marketing - A Buyer's Guide' report.
Here in the U.S., an update to the SEMDirector Paid Insight application enables marketers to compare the effectiveness of their paid and organic spending in near real time. The Summary Portlets feature integrates both types of campaigns into a single view, and was released at the sure-to-be-interesting Search Engine Strategies conference.
Mastering organic search is more complex and can cost more up front than paid search, but it is more effective in nearly all cases. Consumers will always look to organic results first to fill their needs. SEO firms who prove their worth will continue to rake in the bucks as they help marketers understand the interaction between content, search algorithms and linking.
By John Gartner at 10:10 AM | Comments (4)