Thursday, August 23, 2007
Search Engine Organizes Fractured Media Buying
Balihoo is a great example of a niche search engine that fills an obvious void -- a service that can help advertisers identify likely media companies where they should be advertising.The company takes the local search model of giving away basic listing and charging for premium listings to the national media landscape. With so many types of media that cross many technologies -- web publishers, bloggers, IPTV, video companies, social networking sites -- it is impossible to know where to turn.
That's where vertical networks (such as the one I'm building can also come in handy. With thousands of media companies launching each year, it is impossible to know them all, even with a vertical such as "moms" or "clean technology."
Having a search engine connect the dots will be a big help to buyers and sellers.
Source: Idaho Statesman
Posted By John Gartner at 10:52 AM
Permanent Link: Search Engine Organizes Fractured Media Buying
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