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Tuesday, August 28, 2007

RSS: Essential Reading for Marketers

Let's take a poll: who out there is not using an RSS reader to keep track of the latest marketing haps? Fess up!

If you aren't, start today, because there's just too much important news that is essential to your business, and you can't afford to go to each website one at a time. Readers can cut your news trawl time by 75 percent. Online information management is one of the biggest opportunities today.

Attensa has put out a new free reader aimed at corporate types, but it should serve all information junkies well. Attensa's technology watches the stories that you read and dynamically puts the feeds and topics at the head of the list. They also sell a server version so that workgroups can pool their intelligence.

Bloglines has a new beta version of its web-based feed reader that is more visual, and then there's Streamy, a combined RSS reader/social networking mashup. Finally, there are more mobile readers in development too.

I see demand for a web-based online-marketing specific feed reader to organize the chaos, putting ClickZ, MediaPost, search engine watch etc. all at your fingertips. Any volunteers?

By John Gartner at 11:10 AM | Comments (1)

(1) Thoughts on RSS: Essential Reading for Marketers

I agree with you, John, it would be cool to get a great collection of marketing feeds pulled together. In fact, sharing OPML files and feeds is here. Like iTunes playlists, these files of RSS feeds can be uploaded and shared. I think that's the next opportunity to share IP in a community. I'm not sure how technical you have to be to do so, but I know just whom to ask.

BTW, one of the cool things about Attensa's business platform is the one-click publishing capability from feed to blog - so it not only helps organize the chaos, but cuts time it takes to share it, too.

Will update you when I know more about sharing feeds with the community.

Comments by Janet Johnson : Wednesday, August 29, 2007 at 10:09 PM

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