Tuesday, August 28, 2007
RSS: Essential Reading for MarketersLet's take a poll: who out there is not using an RSS reader to keep track of the latest marketing haps? Fess up!
If you aren't, start today, because there's just too much important news that is essential to your business, and you can't afford to go to each website one at a time. Readers can cut your news trawl time by 75 percent. Online information management is one of the biggest opportunities today.
Attensa has put out a new free reader aimed at corporate types, but it should serve all information junkies well. Attensa's technology watches the stories that you read and dynamically puts the feeds and topics at the head of the list. They also sell a server version so that workgroups can pool their intelligence.
Bloglines has a new beta version of its web-based feed reader that is more visual, and then there's Streamy, a combined RSS reader/social networking mashup. Finally, there are more mobile readers in development too.
I see demand for a web-based online-marketing specific feed reader to organize the chaos, putting ClickZ, MediaPost, search engine watch etc. all at your fingertips. Any volunteers?
By John Gartner at 11:10 AM | Comments (1)