Wednesday, August 01, 2007

Online Music Services Increase Purchases

A survey of its customers by eMusic says that the majority of customers buy more music after they sign up for the service. As much as self-serving studies should be viewed cautiously, online services can be instrumental in exposing listeners to new music. You may not buy more bands that you already know, but independent and new artists get a boost from services like eMusic.

According to eMusic, 84 percent of subscribers discovered music they would not otherwise have known about. The company cited data from Nielsen SoundScan showing that independent label digital album sales increased by 42 percent in the first half of 2007 from 2005.

With less exposure to mainstream artists online because of the increased royalty payments to copyright holders indie acts may have the last laugh.

Posted By John Gartner at 12:52 PM
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