Wednesday, August 29, 2007

Nsyght Shows Promise of Custom Search Engines

New search engine Nsyght is built on the premise that Search engines that use individual's social networking links to build a profile can provide more relevant results, according to Mashable.

By analyzing the sites that you and your friends have bookmarked and the personal pages and links on them, profiles are created that rank results based on your likes and dislikes. I can see some value in this approach as we go down the path towards personalized search engines. You can also build your own custom search engine that specifies the indexed sites, such as Google Co-op.

Custom search is a nice compliment to generic search engines, but people will continue to also rely on generic search and browsing to not miss out on the greater world. Also, relying on your friend's links can expose you to new content, but may also yield unrelated results since everyone out of high school retains some of their own individuality.

By John Gartner at 11:33 AM | Comments (0)

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