Friday, August 17, 2007

Microsoft's Double(Click) Standard

Talk about the pot calling the kettle black, Microsoft sure has nerve to hire a lobbying firm to get congress to look into the Google-DoubleClick merger. The ink isn't even dry on Microsoft's acquisition of aQuantive!

While Google dominates the online ad buying business, you can argue that Microsoft has more direct control because of the tremendous amount of traffic it "owns" via MSN, Microsoft.com and all of its other properties. Google doesn't own the sites where it places the majority of its ads, and advertisers and publishers are free to leave if something better comes along. If Microsoft had a clearly better product than Google, then more people would be screaming about Redmond's potential to monopolize the web.

For a company that visits with antitrust regulators more often than I go to the dentist to call for government intervention is a joke. The next time Microsoft wants to do some corporate arm-twisting, this incident will be surely brought up.

Posted By John Gartner at 12:04 PM
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