Thursday, August 16, 2007

Fox Spreads TV Streams to Affiliates

The Fox Network is leveraging its television assets online by creating a platform so that local affiliates can also stream episodes of shows such as "24".

Smart move Fox, spreading TV shows far and wide and sharing the ad revenue is definitely the best way to build audience and keep fans connected. The next step would be to allow mashups of clips from favorite episodes and embed them in MySpace (also a News Corp. property) page.

Shows like "House" or "24" could be given great exposure during the summer rerun period if fans could slice and dice parts of the previous season into their own montages.

Source: MediaPost

Posted By John Gartner at 10:03 AM
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