Wednesday, August 15, 2007
Facebook Rising as Marketing Platform
To my surprise Facebook continues to grow in size, utility, and as an advertising platform. Videoegg just announced a new service that will insert ads into applications developed for the site, opening up new inventory for companies looking to connect with the Facebook audience.Facebook is also strong in mobile social networking, and I've heard that companies are starting to use private Facebook groups to communicate. Facebook is better armed to continue to innovate thanks to the acquisition of Parakey, founded by the Firefox guys.
But Facebook is not without its problems. A security study found that Facebook users are willing to share personal info, indicating that the company has to improve its education of customers as well as security features.
And as our man Evan pointed out, the company has a skeleton in its closet that could come back to haunt it.
I may have to eat crow on my prediction that Facebook erred when the companydeclined overtures from Yahoo. Social networking sites still have momentum on their own, although I still believe that the functions will largely be adopted by publishers.
Posted By John Gartner at 12:25 PM
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