Thursday, August 30, 2007
Content Is King for SEO
Shimon Sandler is on target in tackling how adding relevant content can boost search rankings.Product names and category listings aren't enough for natural search, so writing articles that talk about your industry or issues du jour can pay for itself several times over through better placement. Blogs are a great way to do that, but even better are "how-to" or primer articles that discuss the best way to use a product or service.
Sites such as Ask.com and Wikipedia are dominating search results because they have exhaustive archives on just about every topic. While most of us can't compete with these sites, we can learn from them by adding content on the things that we already know about. Putting your knowledge about the latest in fashion, technology, or whatever you offer (and hiring an editor) into words can be much more economical than SEM, and it has staying power since an optimized site continues to provide benefits into the future.
Posted By John Gartner at 09:38 AM
Permanent Link: Content Is King for SEO
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