Monday, July 23, 2007
YouTube Latest "Must-Have" Destination
First you had to have a website, then your website had to be interactive, then you had to have a blog, and now you almost have to be on YouTube.Tonight's YouTube-centric presidential debate on CNN is the prime(time) example of how video is becoming the marketing communications medium. Sure, tonight's debate could have focused on questions submitted by e-mail (as countless news programs have done before), but seeing the faces of the average Americans who want to know about health care or taxes will be much more impactful than reading from a list of names.
First-person stories are more dramatic when you can see the expressions and hear the voices of the people telling them, which has led to the rise in popularity of sites such as Current TV and vlogs that are no more than someone talking into a camera.
Even a college student like James Kotecki can get the attention of presidential candidates by using video. Another example is Vator.tv, which is building a business around startups that record their video pitches to investors.
One of the biggest marketing shifts of the next few years will be companies large and small telling their stories through video, and YouTube and video ad networks as the most likely distribution mechanisms.
Posted By John Gartner at 10:08 AM
Permanent Link: YouTube Latest "Must-Have" Destination
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