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Tuesday, July 03, 2007

Yellow Pages Story Correction Per Fleishman Hillard PR

Yesterday I received a phone call from Susan Luke of Fleishman Hillard Public Relations with a few corrections to the original Yellow Pages story John posted last week. She told me we had made an error in the story we ran about Yellow Book being the fastest growing IYP. She went on to say that the data John was quoting was from 2006 and not 2007. I explained that I was sorry for the obvious mistake that had been made and that John was incredibly busy launching a cool global warming awareness site and mistakes happen. I went on to explain that Marketing Shift generates very little revenue and that it's a side project of mine so I have to place my paid clients work ahead of mshift in the priority queue.

Needless to say Susan seemed fine with this until I got another call from her this morning in a not so nice tone. After explaining again that I'd get to it when I could she abruptly hung up on me. I really didn't appreciate or need the attitude. I understand the frustration of a publicist who's client is probably all over them because some surfer dude in a one man office in Florida said something that might make them look even more behind the times than they already are. Forgive me, I'm sorry for harshing your mellow, I'll try not to do it again.

All of the data, links and information below this line is from the email Susan Luke of Fleishman-Hillard Inc. sent to me and is not my own words. I'm pasting that information in here in an effort to let her get her client's story out without me slowing down the editorial news process.
Here's a link to the MediaPost table on which it appears Gartner based his incorrect posting: See the table titled, "National IYP Properties by Share of IYP Searches"... it's the second one.

Just to make sure we're on the same page, here are the first paragraphs of his incorrect posting:

According to the latest data from comScore, Yahoo and Idearc Media (which runs the sites) dominate the online yellow pages category, while Yellow Book is the fastest growing.

Yahoo and Idearc both have more than 20 percent market share for all yellow page searches, while the YellowPages Network is third with just over 10 percent share. YellowBook, while representing less than 3 percent of all searches, grew the fastest over the last year, adding 80 percent more searches.

Here's the link to the release we put out a few days ago:

Please let me know if I can send you anything else. Thanks for taking care of this. Nice to get more confirmation you're stuff is read, maybe? Anyway, appreciate your help.

By Jason Dowdell at 10:54 AM | Comments (1)

(1) Thoughts on Yellow Pages Story Correction Per Fleishman Hillard PR

I especially like this sentence "Nice to get more confirmation you're stuff is read, maybe?" That PR professional really knows how to butter you up, eh?

Comments by Brook Larios : Thursday, July 12, 2007 at 03:16 PM

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