Thursday, July 26, 2007

Who Will Win Web 2.0?

Yahoo, AOL, eBay, and to a lesser extent Microsoft were the biggest winners of Web 1.0 (circa 1996-2000). While each of these companies has had its up and downs, they are all still standing with leading positions in revenue and traffic online.

Google didn't make a major impact until after the dot.com bust, but is now clearly in the lead. So when we look back at the Web 2.0 era of 2005-2010, who will be the most successful web companies?

Google/YouTube is the safe bet, but don't rule out eBay with Skype and PayPal. Could Fox or Disney leverage their video assets and combine social networking to have the most innovative and lucrative online division? Wikipedia anyone? Comcast or one of the IPTV vendors?

Or, how about Cisco, which is betting that Web 2.0 will be much bigger than the first Internet era and has purchased Webex and Scientific Atlanta? CEO Chambers is right when he says the shift is more about culture (being more open and direct in communications with consumers) than technology.

We can boil down web 1.0 to three applications -- web browsing, search, and instant messaging. For now targeted advertising, video and social networking seem like the best bests to have the greatest impact, but then again "push" technology was once all the buzz. What's your vote?

Posted By John Gartner at 10:27 AM
Permanent Link: Who Will Win Web 2.0? | Comments (2)

(2) Comments on Who Will Win Web 2.0?

First a question: The 2000-2005 time period wasn't mentioned as any kind of era - so, was that web 1.5, or a patch, e.g. web 1.0.4?


A key web 2.0 benefit is improved information or idea flows, both in speed and efficiency. Publishing of content is faster and better-tagged for distribution, to both large and small audiences. Social networks allow a more trusted path of information flow.

The impact is the improved connections, but currently the cost is high in terms of time spent "doing" web 2.0.

Comments by Paul : Thursday, July 26, 2007 at 12:52 PM

Hi! This is Austin from Yugma. I saw that you were interested in the next wave of Web services, and thought you might like to hear about our web collaboration service. We believe that collaboration SHOULD BE easy, instant, spontaneous, and productive. You can leave Yugma on all day and you can instantly and spontaneously share your desktop as easily as any other IM like AIM, Yahoo, or Messenger. Or use Yugma for more structured situations like online presentations, webinars, and elearning.

We think this unstructured collaboration is the future of Web 2.0. Check out all of our awesome features and see if you agree! http://www.yugma.com

Austin S.
Yugma Marketing

Comments by Austin : Friday, July 27, 2007 at 05:45 PM

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