Friday, July 06, 2007

SEO Savvy Generates Premium for Ad Agencies

The value of advertising agencies with expertise in search engine optimization was made clear in the purchase of Refinery by G2 Interactive.

Refinery was purchased because the company knows how to architect a campaign from the ground up with keywords and relevancy in mind. This simplifies the advertising process and eliminates the need to hire an outside SEO firm. The last thing companies want is to start a battle between consultants and ad agencies over the messaging to use because the wording isn't search engine friendly.

As Jason always says, SEO and design go hand in hand, so it is best to incorporate relevancy from the ground up when building a site or campaign. Over at Search Engine Watch, Avenue A | Razorfish search strategist Chris Boggs shows off his SEO know-how whendescribing how his agency calculates the cost of SEO for his clients.

Source: MediaPost.

Posted By John Gartner at 08:38 AM
Permanent Link: SEO Savvy Generates Premium for Ad Agencies | Comments (0)

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