Monday, July 30, 2007

Google Fastest Growing Brand

Google is quickly becoming a household world across the globe as the company's brand strength grew by 44 percent over last year, according to a report by BusinessWeek/Interbrand.

Google was ranked as the 20th most valuable and the only company that does not manufacture/sell consumer products, which is amazing considering that the company name is only spread online, whereas every other company has products available at retail and advertisers in print or through outdoor ads. The only other online companies to make the top 100 were eBay (48) and Amazon (62).

Of the top 10 brands, only 2 were from non U.S. companies -- Toyota and Mercedes-Benz, and 3 were tech companies (Microsoft, IBM and Intel).

Also of note -- Apple and Nintendo were also among the biggest gainers in brand value.

By John Gartner at 12:14 PM | Comments (0)

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