Tuesday, July 03, 2007

Google Blogger Slams Sicko, Stirs Debate

Google Health Advertising Team member Lauren Turner is being taken to task for pandering to advertisers by slamming Michael Moore's movie "Sicko."

Turner erred not because she has an opinion, but because it was aired on a company blog. By bringing up the subject at all, she has created the perception Google will fight for its advertisers, even if its blog pages. Her mea culpa of saying the opinion is her own and not her employer does nothing to undo the damage to her reputation.

A company blog, especially about advertising should focus on trends, technical issues while working in the corporate messaging about advertising. Of course someone who wants to sell ads for health providers and insurers isn't going to be happy about "Sicko," but airing your displeasure on a marketing blog is not the way to go. Keep your opinions to yourself, and stick the job of marketing the company's services.

Posted By John Gartner at 04:46 PM
Permanent Link: Google Blogger Slams Sicko, Stirs Debate | Comments (0)

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