Monday, July 30, 2007

Direct Marketing Growing on Mobile Devices

Marketing to mobile devices has fast become the best method of reaching Blackberry/iPhone addicts. The cross-platform initiatives are delivered by radio, television, and outdoor signage and provide easy-to-remember text numbers to respond to an offer.

For example, Vibes.com recently processed its 200 millionth text marketing message, while NAS Recruitment Communications has scored clients including Fidelity Investments, Toyota, and Verizon Wireless, for its interactive job listing services.

Linking a phone's text message response with an e-mail account can start the chain of communications more quickly than having to log on to reply to a marketing message. This takes advantage of the ease of mobile devices without having to require typing on miniature keyboards. RSS could also be an effective marketing method for the increasing number of people who are using feed readers on their mobile phones.

While free wireless services have increased the use of laptops as "always on" communications devices, direct access the mobile phone crowd has the broadest reach.

Posted By John Gartner at 09:58 AM
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