Monday, July 09, 2007

Compete.com Report: MSN Search is Actually Growing!

There is a report just posted on the Compete.com blog that MSN is actually gaining market share in terms of search volume these days.

While it looks like MSN's Live Search is on the rise, a closer look at the data reveals that the huge increase in search volume comes from the http://club.live.com. Club.live.com is Microsoft's attempt to increase the confidence people have in Live search by heavily integrating Live Search into some rather addicting but time-wasting games. Play enough and you have the chance to win some prizes.

It's an almost certainty these searchers are not "real" search queries nor being monetized but at this point in time, any search increase is a good increase for MSN. The real key will be MSN's ability to keep these gamers as loyal Live search users.

By Matt O'Hern at 04:48 PM | Comments (0)

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