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Friday, July 20, 2007

Click Fraud on the Rise

Click Fraud is rising, especially on search engine networks such as Google and Yahoo. According to a report on the Click Fraud Network, 15.8 percent of all clicks for the second quarter of 2007 were fraudulent, an increase of more than 1 percent over the previous month.

The news is more grim for AdSense customers, as more than a quarter of the clicks on search engine nets were bogus.

Sites that exploit AdSense and botnets were assumed to contribute to the continued rise in click fraud. While advertisers can expect some losses due to fraud, 25 percent is well beyond an acceptable margin, and more companies are likely to bolt from PPC networks faster than you can say "Michael Vick endorsement."

Google et al. must do a better job at staying one step ahead of the bad guys if they want PPC to be a viable offering.

By John Gartner at 06:07 PM | Comments (0)

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