Thursday, July 05, 2007

Agencies See Green in Green Marketing

One of the biggest trends in marketing for the next decade will the rise and maturation of marketing of environmentally-friendly (or green) products and services.

Last year I wrote an article about the state of green marketing for Revenue Magazine, and I was amazed that how little green companies and the green divisions of larger organizations knew about online marketing. When asking about SEO, affiliate programs and networks, the companies I spoke with reacted as if I was speaking Swahili.

PR/communications agency Imre Communications has formed a green division, joining the likes of the Antenna Group and WeberShandwick. These agencies realize that companies looking to appeal to environmentally conscious buyers (Imre represents Travelers and Home Depot) need to customize their messaging and are in need of online marketing help.

The sustainability shift will be as big or bigger than the two biggest revolutions in my journalism career -- the computer and online booms. Because being green impacts every industry, home and leisure activity, there will be more dollars spent in r&d, VC and advertising in the next decade. That's why I'm developing a website focused on sustainable strategies as well as an advertising network.

Posted By John Gartner at 11:59 AM
Permanent Link: Agencies See Green in Green Marketing | Comments (2)

(2) Comments on Agencies See Green in Green Marketing

We have seen grwoth in Green MArketing in a very strong way relating to search engines. Search represent a current interest and the companies that monitor interest can influence commerce.

It is like the Boom of many early industries. We were in this market well before it was talked about.

Tim at The SEO agency.com

Comments by Tim Lang : Monday, July 16, 2007 at 03:44 PM

John, we've been working at the intersection of green marketing and internet marketing for the last four years - I agree this will continue to be a big trend across the board. We also built the GreenAds advertising network, so let me know if you'd like to discuss our experience.

Comments by Perry Goldschein : Wednesday, August 08, 2007 at 06:18 PM

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