Thursday, July 05, 2007

Ad Servers Just Want to Be Free

Free ad server company Openads has released a new beta (version 2.3) of its ad server software and snagged former Skype and Yahoo exec James Bilefield as CEO. The company, which has also been loading up on VC, is showing that open is better than proprietary when it comes to ad placement.

The new software features a better prioritization of ads, enhanced targeting and campaign management, and improved reporting, according to Openads.

Going open source and working with the leading commercial ad servers makes sense because the software will be updated more quickly at less cost, and people who already use Google or Yahoo ads can continue to use their existing services.

Openads could become the Apache of the ad serving world, and is already used by 20,000 publishers. The company makes money through value added services, which should be an easier sell as their installed base grows. This will put pressure on Google et al to make their ad servers free.

Posted By John Gartner at 10:07 AM
Permanent Link: Ad Servers Just Want to Be Free | Comments (0)

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe