Friday, June 29, 2007
Verizon is Open for Business, No Doy!
In maybe one of the lamest press releases I've ever read, Verizon announced their stores would be open all day today. Did they really need a press release to tell us that? I know it was just an attempt to take away some PR from the iPhone but did they seriously think that was going to work?The iPhone has been everywhere today and its not even on sale yet. I saw it on the today show as Meredith Veira was struggling to do just about anything on the iPhone. ESPN was talking about it, every news outlet was covering it with excess and Verizon's reaction was this press release? Lame.
Apple and AT&T have so frustrated the other telecos that every quote you read from them is a feeble attempt to dismiss the iPhone as anything other than a gimmick to stay competitive with their success. Case in point, Verizon's VP's letter to employees shows how unprepared they were for the iPhones' success. A prepared marketing department would have had a slightly better plan to counter-buzz the iPhone than a half-hearted press release.
Apple Marketing Dept. 1
Verizon Marketing Dept. 0
Posted By Matt O'Hern at 04:16 PM
Permanent Link: Verizon is Open for Business, No Doy!
| Comments (0)
Subscribe to The MarketingShift Feed