Tuesday, June 12, 2007

Technorati Expands Search and Tracking

Technorati has expanded its mission to become the authority on tagging of all types of content. The former blog search tool now indexes videos and music along with blogs and news, allowing a personalized window into what's hot.

The new utility provides more data about the hottest tags and detail about the buzz about websites, news, and tags, and the company offers several widget tools for tracking links to websites that compliments the raw traffic data that you can get from Google Analytics. You can see who's linking, where you rank and what are the most popular tags associated with your blog.

Technorati's tags are becoming so popular with users that they are gaining in rank with Google's natural results, according to Google Blogoscope. Being able to optimize your tags and track your performance with Technorati and del.icio.us is becoming just as important in growing and understanding traffic as your SEO efforts.

Will search engines ever get on the ball and incorporate tagging as part of their search options and in their algorithms? Google et al should be paying attention, especially in searching rich media where text searching doesn't do the job.

Posted By John Gartner at 10:39 AM
Permanent Link: Technorati Expands Search and Tracking | Comments (0)

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