Thursday, June 28, 2007

SEO Book Teaches Search Ranking Secrets

Noted web design/brand expert Erin Ferree has published a book that gives small businesses insider info that usually requires hiring a search engine optimization firm.

Raise Your Ranking provides tips on how to get your company within the top 10 results. Ferree, who founded Elf Design, has authored other books and her design work has received awards and been published in other brand books.

SEO experts understandably like to get paid for their insight and keep their techniques private (like the magicians code), but since Ferree doesn't do SEO to butter her bread, she went the book route. I haven't read the book as yet, but her thoughts on optimization and keyword buying strategies seem on target.

Posted By John Gartner at 09:55 AM
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