Tuesday, June 05, 2007
Salesforce-Google Teaming Increases Transparency
It's nice that CRM vendor Salesforce.com is helping out a company in need of broadening its customer base by agreeing to connects its product with Google AdWords (said with tongue firmly in cheek).The companies are streamlining the ad purchasing and tracking process by enable ads to be turned into leads and tracked throughout the sales process. Tying the products together through the Salesforce Group Edition featuring Google AdWords (that also has hooks into AdSense) will help customers and is likely the first of several end to end partnerships that Google will form.
David Bradshaw, principal analyst at Ovum explains how it works:
"From within Salesforce, you can bid for keywords in Google and set your budget. Salesforce will automatically generate the HTML for a 'landing page' on your website, so that when a prospective customer arrives on the landing page, it asks them for their details and automatically generates a sales lead in salesforce.com. Additionally, you can track the results for each keyword you have bought in Google via a new dashboard..."
Even Google detractors will not be able to argue against the new offering because it provides better tracking capabilities for advertisers. If AdWords campaigns aren't working, you'll know the details faster and in more detail. And Google could have bought Salesforce outright, so give them credit for showing restraint.
Posted By John Gartner at 09:32 AM
Permanent Link: Salesforce-Google Teaming Increases Transparency
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