Wednesday, June 27, 2007
News 2.0 Provides Marketing Lessons
Publishers have been newly humbled, realizing that the audience wants to be involved in discussions about the content, that they want to submit their own photos and videos, and they want their voices heard through polls and by rating content.
These are all lessons that marketers should take to heart in their communications with customers. Corporate blogs are now common place, but the other tools for engaging audiences through a two-way conversation have yet to be taken to heart. I'm not saying every company should create it's own MySpace, but making websites more personal and asking as much as telling can get customers involved and bring them closer to an organization and its products and services.
Keep this in mind when setting up email campaigns, redesigning the website, or designing direct mail. People will listen more when they feel they are also being listened to.
By John Gartner at 09:23 AM | Comments (0)