Monday, June 25, 2007

Growing Traffic Through Multimedia

Adding video upload and photo album sharing is becoming a requirement for publishers looking to grow their traffic. Multimedia search engine optimization could be one of the next big arenas as people increasingly search for multimedia content.

While today Flickr, Photobucket, YouTube, MySpace and their ilk are the most popular destinations for finding multimedia, netizens increasingly expect social multimedia sharing to be part of the experience. Rather than building or licensing multimedia technology, these services are making access to their libraries available as plug-ins so that users can stay within your environment.

Photobucket has added search as part of the upgrade to its Media Plug-in 2.0. Publishers can embed image galleries or offer video uploading to their websites and have Photobucket take care of the hosting and technology back end.

Using widgets that connect to existing multimedia sharing sites makes sense because it saves time, and exposing consumers to a large library of content will increase the stickiness of your site.

The unanswered question is how can you optimize these widgets to enhance your search engine rankings in image/video search engines? Multimedia SEO could be a great opportunity going forward.

By John Gartner at 09:40 AM | Comments (0)

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