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Monday, June 04, 2007

FeedBurner Acquisition to Make RSS Mainstream

The ever-expanding chimera that is Google now wants to grab a share of the nascent RSS advertising market, and they couldn't have done any better than to buy FeedBurner. Google gets access to FeedBurner's analytics that mine feed performance and advertising exposure.

Google will give FeedBurner access to its massive inventory of AdWords customers, which will likely increase its revenue several times over. Most studies have shown that RSS ads yield superior click through rates, and Google will do its best to make its the world aware.

Google's ownership of FeedBurner is good news for podcasters looking to better monetize their content through rich media advertising. Now we just need someone -- Google, Microsoft, Mozilla -- to make RSS more consumer friendly.

Source: Mediapost

By John Gartner at 10:28 AM | Comments (0)

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