Thursday, June 28, 2007
Capitalism At Work: iWait for iPhoneAh the free market system. Craigslist has a series of ads for people who will stand in line in order to purchase iPhones for others, according to Information Week.
Controlling supply to build this hype and get the media to cover the long lines waiting for the iPhone (just as has been done for the Xbox, Wii and other game consoles) is a great marketing strategy. Apple has mastered the art of making its brand a status symbol, and consumers are only too willing to literally kill for the right to buy something (as happened with the consoles) before others.
People have been manipulated to believe that this want has become a need, when everyone paying through the nose already has a working cell phone.
This is capitalism at its best, and avariciousness at its worst. It amazes me that people feel compelled to spend significant sums and hours just to be one of the first thousands to buy something that will be readily available in the weeks to come. Clever marketing preys on this weakness.
By John Gartner at 01:23 PM | Comments (1)