Monday, June 25, 2007

Blinkx Teams with RealNetworks, Launches Video Ads

RealNetworks will use Blinkx to power the video browsing and search component of a new RealPlayer. Blinkx, which is fresh off a successful IPO, also launched the rumored video ad network that can match ads with the words spoken during a video.

RealNetworks hasn't made much noise in the multimedia world and faces the threat of much higher fees for playing music online thanks to the recent copyright ruling. Teaming with blinkx and its massive video library will make the RealPlayer a much more valuable tool for consuming media.

Blinkx has lofty ambitions for the AdHoc video ad network, aspiring to be the AdSense of video advertising. While video will never be as big as text advertising, it is a huge market without a clear leader, and Blinkx is as technically capable as any company of rising to the challenge.

Posted By John Gartner at 09:59 AM
Permanent Link: Blinkx Teams with RealNetworks, Launches Video Ads | Comments (0)

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