Thursday, June 21, 2007
Blinkx Matches Speech With Ads
Video search engine blinkx has developed technology that listens to the words spoken during a video for keywords and matches ads.The company has beaten Google, IBM and others to the punch by combining the ability to scan text descriptions of a video and speech, according to Business 2.0's Erick Schonfeld.
Some advertisers will like the ability to target their ads that way, but most of this can be accomplished by effective tagging. If you tag your video accurately, I'm not so sure that hearing the words is so important. A five minute interview video can cover a lot of subjects, many that are not relevant to the focus of the interview.
This is a nice feature to offer advertisers, but the bottom line in selecting a video site is quality videos (which blinkx has) and traffic (which it is building).
Posted By John Gartner at 09:28 AM
Permanent Link: Blinkx Matches Speech With Ads
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