Wednesday, May 02, 2007
Video: Never Meta Data It Didn't Like
If a video file is posted but it isn't tagged, does it really exist?OnHollywood's session this morning on content delivery included several companies that allow people to publisher their own channels and consumers to create their own channels to watch.
The common thread between presentations from Move Networks to CozmoTV to Gotuit.com is that customization that enables people to identify relevant content is critical to the growth of online video content.
For this to happen -- meaning for distributors and advertisers to find a relevant audience -- all boils down to meta data. Publishers need to develop a common tagging architecture, and consumers need a dead simple way to tag, rate, and comment on content to make it useful.
As Gotuit's Mark Pascarella said, video is moving from linear "prime time" watching to non-linear watching of tagged clips, such as NHL highlights. Describing the content is essential for advertisers to want to participate.
We need a universal tagging structure similar to technorati or del.icio.us that publshers and consumers can use to sort through what is becoming an avalanche of video content. Without it, we'll have an overwhelming mess of un-indexed video that won't satisfy anyone.
Posted By John Gartner at 02:04 PM
Permanent Link: Video: Never Meta Data It Didn't Like
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