Wednesday, May 30, 2007
User Generated Video Better Appetizer Than Meal
User generated video (UGV) makes sense as part of an overall content play, but it shouldn't be the show itself. ABC is putting together an hour long show around user generated video, which could be enough to sour the mainstream media on UGC once and for all. Isn't a half hour of America's Home Videos torturing the concept enough?UGV is like other community features such as chat, message boards and comments -- a great supplement to existing content, but not something that deserves the center ring. Even YouTube knows that it can't survive solely on amateur videos to draw enough of an audience.
Web publishers and advertisers use UGC to create contests and get individuals involved or to augment their own reporting. CNN's i-Report is a good idea for integrating UGV with professional content.
The biggest limitation on the growth of UGC is paying people to filter through the garbage to find the worthwhile shows. This is a new task for newspaper publishers and TV stations, and it reinforces why paying a professional is often worth it.
Posted By John Gartner at 10:10 AM
Permanent Link: User Generated Video Better Appetizer Than Meal
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